Xbox 360 gets UK price cut

Microsoft has cut the price of the Xbox 360 as it tries to reposition the console as a mass-market competitor to the Wii.

The £30 price cut means the standard 60 GB model will sell for £169.99, the same price as Nintendo’s machine.

The lower spec Arcade console without a hard drive will sell for £129 while the Xbox 360 Elite, aimed at hardcore gamers, will cost £229.99.

Microsoft has targeted traditional male gamers with the XBox 360 console and its range of first-person shooter titles like Halo 3. But it has been overtaken by Nintendo and the runaway success of the Wii, which is designed to appeal to a more family friendly audience.

Source: ‘BBC Newsbeat’

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This entry was posted on 16/09/2008 at 01:36 pm and is filed under Wii, Xbox, PC Games. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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