Female gamers approach parity with men

22/07/2008 by swordfish.

A new survey by the Entertainment Software Association (ESA) has shown that women now make up 40 per cent of computer gamers.

Gaming has traditionally been seen as the preserve of young males, but the study of 1,200 American households found that the number of female players is growing fast and that the average age of computer gamers is 35.

“This new data underscores the fundamental principle that computer and video games are a mainstream entertainment form which captures the imagination of every segment of our society,” said Michael D. Gallagher, chief executive of the ESA. “No longer is there a stereotypical gamer. With deeper market penetration and the broadening of our audience base, video games have incorporated themselves into America’s cultural and social fabric.”

Overall, nearly double the number of women aged 18 or older played computer games (33 per cent) than boys aged 17 or younger (18 per cent).

Source: Yahoo Technology

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