Social networking adverts get personal

SocialMedia Networks is readying a new ads platform for Facebook, which will place information gleaned from close friends and contacts into a user’s banner adverts.

For example, a banner advertising a film could come with a quote from a user’s friend who recently watched and wrote a positive comment in their profile about it.

The system decides close friends by monitoring the number of messages sent between users, and the interaction between people on applications in Facebook.

SocialMedia Networks describes this technology as FriendRank, and claims it works in much the same way as  Google’s PageRank which analyses the importance of links between web pages.

Source: PC Pro

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This entry was posted on 23/06/2008 at 12:54 pm and is filed under Social Networks, Facebook. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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