23/06/2008 by swordfish.

Facebook has overtaken arch rival MySpace in the battle for online popularity, according to the latest independent figures.

Facebook attracted 123.9 million unique visitors and 50.6 billion page views in May compared with 114.6 million unique visitors and 45.4 billion page views at MySpace, comScore figures reveal.

The news has ruffled the feathers of Rupert Murdoch, head of News International which owns MySpace.

At the Lions 2008 International Advertising Festival in Cannes, Murdoch dismissed Facebook as “flavour of the month” and a mere “directory”, while MySpace, he said, is a “real social networking site”.

MySpace, bought by News International in 2005 for £315m, has just undergone a redesign to de-clutter its home page.

Source: Yahoo News UK & Ireland

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23/06/2008 by swordfish.

SocialMedia Networks is readying a new ads platform for Facebook, which will place information gleaned from close friends and contacts into a user’s banner adverts.

For example, a banner advertising a film could come with a quote from a user’s friend who recently watched and wrote a positive comment in their profile about it.

The system decides close friends by monitoring the number of messages sent between users, and the interaction between people on applications in Facebook.

SocialMedia Networks describes this technology as FriendRank, and claims it works in much the same way as  Google’s PageRank which analyses the importance of links between web pages.

Source: PC Pro

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