Amazon announces Facebook tie-up

Amazon is looking to harness the potential money-making opportunities in social networks, by launching two new applications for Facebook users.

Amazon Giver allows users to view other users’ Amazon “wish lists”, and click through to buy items. It also generates recommendations for individual users based on their Facebook profile page interests and likes.

The Amazon Grapevine application, meanwhile, updates users’ friends if they write a product review on Amazon or update their own wish lists.

Industry experts say that “this move shows the increasing maturity of Web 2.0, and the trend towards personalisation in e-commerce”.

Source: Yahoo news

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This entry was posted on 18/03/2008 at 04:01 pm and is filed under Social Networks, Facebook, Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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