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Archive for 01/02/2008

Microsoft: the world needs an alternative to Google

microsoftandyahoo.jpg Microsoft says it plans to pay $44 billion for search rival Yahoo to create “credible” competition for Google. Both Microsoft and Yahoo have struggled to match Google’s dominance in search and online advertising.

Microsoft claims this deal will help redress the balance.

“Today, the market is dominated by one player,” said Kevin Johnson, president of Microsoft’s platform and services division on a conference call to announce the deal. “The industry will be better served by having a more credible alternative in search and advertising.”

Microsoft CEO Steve Ballmer said the deal represents “the next major milestone in Microsoft’s company-wide transformation to embrace online services.” “If you look at Microsoft and Yahoo, we really do share a vision for online services and advertising, in particular,” he said.

Source: PC Pro


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