iPhone’s price tag deters UK

28/11/2007 by swordfish.

The cost of an iPhone is proving to be a sticking point for UK consumers, according to a survey.

The Apple handset’s not-so-dinky £269 price tag is putting off swathes of potential buyers, according to a poll by market research company GfK NOP, which surveyed 500 people across the UK.

Almost half (46 percent) of consumers polled said they would never buy an iPhone at that price, while a further 26 percent said that, although they like the look of the phone, it’s simply too expensive.

Just two percent said they are considering adding it to their Christmas list.

UK consumers willing to shell out for the hardware must sign up to an 18-month contract with O2, Apple’s UK iPhone partner. In Germany, mobile operator Vodafone recently won a court injunction forcing Apple and its partner there, T-Mobile, to sell an unlocked version of the phone. In France, Apple is obliged by law to offer unlocked iPhones after six months.

Source: ZDNet

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