Tesco Ireland launches mobile service

26/10/2007 by swordfish.

Tesco Ireland is launching a new mobile telephone service with the aim of securing 5 percent of the Irish market over the next four years. Tesco Mobile, which will be launched on 29 October, will use the 089 prefix and offer just one pricing plan. The prepay service will charge EUR0.20 to any network at any time with all text messages costing EUR0.09.

Tesco is offering the service as a mobile virtual network operator (MVNO), piggybacking on O2’s network. Tom Britten, general manager of Tesco Mobile told ENN that the retail giant aims to have 150,000 customers and 5 percent of the total mobile phone market in Ireland within three to four years.

“We’ve spoken to a lot of our customers about their mobile phone usage. The message from them is that they are paying too much and that they are confused by different tariffs and price plans,” said Britten. Britten explained that Tesco offered a pricing plan that customers would be able to manage. “It’s a really simple, easy to understand tariff,” he said.

“We are committed to offering the best value mobile phone service. Complicated and expensive pricing plans have confused Irish consumers for long enough. Apart from great value, Tesco Mobile will introduce transparency and simplicity through one easy to understand pricing package with no hidden extras. Customers will also benefit from nationwide coverage on a world class network.”

Tesco Mobile will roll out a range of prepay handsets to 48 Tesco stores on the launch day. Mobile credit top ups will also be available in all 97 Tesco Ireland stores and at 3,000 other locations nationwide. Tesco Clubcard holders will earn extra points for all top ups and get double points when topping up at any Tesco store.

Source: Electronic News

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