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Archive for 27/09/2007

“Halo 3″ 1st-day game sales set record

Microsoft Corp’s “Halo 3″ video game set an opening-day U.S. sales record of $170 million (84.3 million pounds), outdoing any video game or movie debut and giving the company’s money-losing entertainment unit a strong boost toward profitability.

Alien-shooting fans also surged onto Microsoft’s Xbox Live online service. More than a million members took up virtual arms in “Halo 3″ in the first 20 hours on September 25, the day the game debuted, Microsoft said on Wednesday.

“Halo 3″ easily surpassed its predecessor, 2004’s “Halo 2,” which racked up $125 million on the first day. The $60 game also beat the $59 million U.S. opening-day movie box office record, set by “Spider-Man 3″.

Source: Yahoo UK News


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Microsoft cleans up Live Search

Microsoft has unveiled major changes to its Live Search service intended to give it a better foothold in its ongoing battle with Google.

The Redmond giant has concentrated its improvements on the nuts and bolts of the search engine, enhancing its core search technology and strengthening the vertical search areas of entertainment, shopping, local and health.

“With this update, our engineering focus is on the areas that matter most to the 185 million consumers who use our service every month,” said Satya Nadella, corporate vice president of Microsoft’s Search and Advertising Platform Group.

Up to 40 per cent of searches fall into the categories of entertainment, shopping, health and local search, and the enhanced Live Search is geared towards delivering relevant content in a compelling way across these key vertical search areas.

A new video search feature offers smart motion previews, facts and news on celebrities and a new xRank celebrity ranking tool. The shopping and health searches have also been refreshed to derive the most relevant content from trusted sources, allowing consumers to refine searches faster and with more accuracy.

Source: Yahoo News UK


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